On February 20th Nancy Feresten, Editor-in-Chief of National Geographic’s Children’s Books, spoke to Houston’s Society of Children’s Book Writers and Illustrators. She reported the following research from the Kaiser Family Foundation:
Kids between the ages of eight and eighteen spend an average of 7.5 hours daily with media. They watch TV for around 4 ½ hours daily. Music and audio make up around 2 hours. Around 38 minutes outside of school are spent with print media (books, magazines, comics).
47 % are readers. Those kids read 54 minutes a day with the amount of time spent reading books on the increase. Girls spend 50% more time reading than boys. Heavy TV watchers don’t always read less.
National Geographic Kids had 400 children critique the magazine. They learned that non-fiction readers want facts, photos, and unexpected stories based on reality. They also want to laugh and have fun.
Studies show that students today value being smart over being popular, a change from the past.
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